Yesterday I received an email from Lib
Dem HQ encouraging me to participate in a forthcoming national ‘campaign’* centred
on jobs.
Putting aside the question of how
effective the Liberal Democrats in government are when it comes to employment,
this prompted three thoughts:
1) In campaigning terms: this seems the
wrong way around. Liberal Democrats are
doing (relatively) well in areas with strong local networks and personalities:
that is what is sustaining support for the party nationally, rather than
national messages supporting local networks.
So this feels like an attempt to hijack local networks, rather than
empower them.
2) In liberal terms: a campaign about
the economy that centres on national government doing things for localities seems odd. There isn’t anything in the campaign materials
about how local government (or businesses or civil society) can do things for themselves. Which is strange because Liberal Democrats
such as David Boyle have lots
of really interesting things to say on the subject.
3) If the national party wants activists
for a nationally-directed campaign on the economy, Spring Conference should have been allowed
to debate the economy…
So I’m puzzled by how the national party
thinks this campaign will inspire liberals, let alone anyone else.
In contrast, plenty of people in the
area where I live are motivated by a local (non-party-political) economic
campaign. This is in support
of the Covered Market in Oxford. Very briefly,
this is a retail area whose tenants are mainly local businesses. The Labour-run
City Council want to massively increase rents: they don’t realise or don’t care
that this will simply result in local businesses being replaced by anonymous
national chains (who will provide less satisfactory employment, and suck money
out of the local economy, they may not even manage to pay their taxes). The Council does have a challenge to balance
the books, but don’t seem to be able to think creatively about supporting local
retail businesses at all. There is an
element of ‘save this/save that’ to the campaign, but it is also articulating
the value of local businesses, and catching a general mood of dissatisfaction
with national retail chains – in other words a clear link between the local and
the national. This is the sort of economic
campaign that liberal-minded people can get excited by.
*If a data gathering
exercise with publicity stunts can really be called a campaign.